According to Strick, pharmacy hardcover and paperback editions usually try to appeal to different audiences. Hardcovers, drugs in general, sales are geared toward older readers, while paperbacks attract younger, thriftier buyers. Paperbacks are often redesigned to reach an audience the previous cover didn’t. But FSG decided to do something different with 2666: they released the hardcover and slipcase paperback editions at the same time, both set at the same price.
“I thought the paperback design would appeal to Bolano’s underground audience, but when I last checked, the hardcover was selling better,” Strick said. “I asked my editor, who thought that because the slipcase had to be shrink-wrapped, people felt more comfortable buying the other edition.”